Introduction:

As fundraising experts for Non-Profit Organizations, The Goldie Company is undertaking an important Western Canadian research project to:

  • Understand how organizations are coping with the current economic conditions, and
  • Identify strategies that appear to be having the most positive impact.

As a participant in this survey, we will report back to you on our overall findings and provide you with an indication of how your organization compares to our overall results.

Please take a moment for you to complete this survey in serious and honest manner. We also recommend that you distribute this survey to some of your staff in order to get their perspective on the issues raised.

This survey was designed and administered by Collis & Reed Research, an independent research support company. Collis & Reed will carry out all data collection, analyses, and reports. The overall report will not identify any individuals and organizations. Collis & Reed will produce individualized mini reports for each participating organization. These reports will be treated confidentially and will not be shared with any other company or organizations.

Due to the importance of this subject matter, we are on a strict deadline to complete the study and report the results as soon as possible. The survey collection period will run until Friday May 15th at 5 pm PDT.

If you have further questions about this project or how the data will be used, please email Ron Collis at rcollis@collis-reed.com

Please complete the survey below. When you have finished, please click on the submit button on the bottom of the page to send us your responses.

Thank you for your time and assistance.

Name of your organization:        

Location of main office in Western Canada:     

Contact person to receive the survey reports:   

Email Address:    

 

     Case for Support


1. 

    
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

2. 

We regularly review our Case for Support (example, on an annual or bi-annual basis).     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

3. 

Our Case for Support has been the focal point for our fundraising initiatives.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

4. 

We use our Case for Support when recruiting new staff and board members.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

5. 

Our communication material clearly articulates what makes our organization unique.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

6. 

Members of the public are aware of the specific needs that we serve in the community.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

7. 

Our communication material clearly describes how funds that are received will be allocated.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

8. 

We have done a good job at communicating the impact that our organization has made.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

9. 

Sectors that we target are well aware of the types of fundraising projects that we do.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

10. 

We have done a good job at making people aware of how the funds we received will benefit those that we serve.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

     Your Fundraising Team


11. 

Our organization’s fundraising committee is comprised of a strong and capable team of individuals     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

12. 

People on our fundraising committee are seen in the community as Champions for the cause.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

13. 

We have developed a well crafted terms of reference for our fundraising committee.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

14. 

We have clear job descriptions for all staff and volunteers     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

15. 

The salaries and benefits that we offer our staff are competitive.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

     Fundraising Development & Activities


16. 

We thank our donors in meaningful ways.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

17. 

Our organization is actively involved in multiple fundraising strategies.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

18. 

Our special event fundraising activities are well organized and executed in a professional manner.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

19. 

It is standard practice that after a special event takes place it is critically evaluated.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

20. 

A strategy is in place and working effectively to cultivate donors for future gifts.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

21. 

Our donor database is up to date and is used as a valuable tool when running fundraising initiatives.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

22. 

Our donor database is easy to use to extract donor information and statistics.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

     Communication Strategies


23. 

Our newsletter has been a valuable way of informing stakeholders and target audiences about success stories and upcoming initiatives.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

24. 

Our website has been a valuable way of informing stakeholders and target audiences about success stories and upcoming initiatives.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

25. 

Our brochures have been a valuable way of informing stakeholders and target audiences about success stories and upcoming initiatives.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

26. 

Our Annual Reports have been a valuable way of informing stakeholders and target audiences about success stories and upcoming initiatives.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

27. 

We have an inclusive donor recognition program in place.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

28. 

We have a coordinated and active media communications program in place.     
Strongly
Disagree
Disagree Somewhat
Disagree
Neutral Somewhat
Agree
Agree Strongly
Agree
N/A
 
  If you disagree with this statement please comment.  
 

 

     The Impact that the Economic Downturn has had on your Organization


29.
How does the overall amount donated to your organization during the first quarter of 2009 compare to the same period last year (i.e., compared to the first quarter of 2008)?  
A significant increase in 2009
A slight increase in 2009
The amount donated remained the same
A slight decrease in 2009
A significant decrease in 2009

 

30.
How does the overall number of donors who contributed to your organization during the first quarter of 2009 compare to the same period last year (i.e., compared to the first quarter of 2008)?  
A significant increase in 2009
A slight increase in 2009
The number of donors remained the same
A slight decrease in 2009
A significant decrease in 2009

 

31.
Has your organization observed a change in attitude amongst people who have been contacted to make a donation to your organization?  
People contacted are far more positive
People contacted are slightly more positive
No change in attitude was observed
Peolple are slightly more negative
People contacted are far more negative

 

32.
Has there been an increase in demand for services that your organization provides as result of the economic downturn?  
Yes   
No
 
 

If yes, please describe the extent to which demand has increased and whether or not your organization has been able to keep up with the demand.

 

 

33.
What steps has your organization taken (or plan to take) as a result of the current economic downturn? (please check all that apply)  
Revise your Case for Support
Revise your Fundraising Approach
Revise your Fundraising Literature
Partner with other agencies
Seek input from consultants
Enhance your organization's community engagement
Pursue new granting opportunities
Revise your budget
Streamline the services that your organization provides
Make staffing changes
Delay new projects
 
 

Please describe additional steps that your organization has taken (or plan to take) as a result of the current economic downturn:

 

 

  About your organization
       
34. 
Type of Charitable Organization
Arts & Culture
Children & Youth Services
Community Services  
Conservation & the Environment  
Education  
Health Care  
Heritage & Museums  
Recreation  
Religious  
Other please specify    
   
 
35. 
Type(s) of fundraising that you do:
Capital
Annual
Endowment  
 
       
36. 
Size of your organization
Number of staff:
Number of volunteers:  
 
       
37. 

Approximate number of people served by your organization on an annual basis

People served:
 
38. 
Approximate annual fundraising goal.
Less than $100,000
Between $100,000 and $499,999
Between $500,000 and $1,000,000  
Over $1,000,000  
 
       


Thank you for your time and input

Please press the Submit Button to complete your survey